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Advertising and promotion: an integrated marketing communications perspective
پدید آورنده
George E. Belch and Michael A. Belch; with contributions by Jorg Dietzel
موضوع
Advertising,Sales promotion,Communication in marketing
رده
HF
5823
.
B387
2012
کتابخانه
Library of Faculty of Entrepreneurship University of Tehran
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
61119237
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780071314404
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
George E. Belch and Michael A. Belch; with contributions by Jorg Dietzel
Subsequent Statement of Responsibility
author
Title Proper by Another Author
1951-
Title Proper
Advertising and promotion: an integrated marketing communications perspective
EDITION STATEMENT
Edition Statement
9th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
McGraw-Hill/Irwin
Date of Publication, Distribution, etc.
2012
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxxv, 769 p.: col, ill.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 721-744) and indexes
Text of Note
Glossary
TOPICAL NAME USED AS SUBJECT
Entry Element
Advertising
Entry Element
Sales promotion
Entry Element
Communication in marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5823
.
B387
2012
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Belch, George E.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Belch, Michael A.
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