عنوان

Marketing intelligent systems using soft computing :

شابک

3642156061

شابک

9783642156069

شابک اشتباه

3642156053

شابک اشتباه

9783642156052

شماره

b771317

عنوان اصلي

Marketing intelligent systems using soft computing :

نام عام مواد

[Book]

ساير اطلاعات عنواني

managerial and research applications /

نام نخستين پديدآور

Jorge Casillas and Francisco J. Martínez-López (eds.).

محل نشرو پخش و غیره

Berlin :

نام ناشر، پخش کننده و غيره

Springer-Verlag,

تاریخ نشرو بخش و غیره

©2010.

نام خاص و کميت اثر

1 online resource (xiii, 473 pages) :

ساير جزييات

illustrations

عنوان فروست

Studies in fuzziness and soft computing ;

مشخصه جلد

v. 258

متن يادداشت

Includes bibliographical references.

متن يادداشت

The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full understanding of any set of systems supporting marketing management without paying the necessary attention to the Artificial Intelligence-based methodologies applied to aid marketing-related decisions. However, as yet these methods are both under-developed and under-used. This book represents a notable and creative step forward in this respect. The editorial project has especially focused on the so-called Marketing Intelligent Systems, a cutting-edge category for marketing management support that focuses on a sophisticated treatment of knowledge by Soft Computing and other machine learning techniques. The reader will find smart reflections on this general theme from diverse world-leading marketing academics through short essays, and a collection of chapters devoted to a variety of applications - segmentation, modeling, e-commerce, etc. - using different technologies such as clustering, evolutionary algorithms, multi-agent systems, or fuzzy logic.

منبع سفارش / آدرس اشتراک

Springer

شماره انبار

978-3-642-15605-2

عنوان

Marketing intelligent systems using soft computing.

شماره استاندارد بين المللي کتاب و موسيقي

9783642156052

موضوع مستند نشده

Artificial intelligence.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Soft computing.

موضوع مستند نشده

Artificial intelligence.

موضوع مستند نشده

Ingénierie.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Soft computing.

موضوع مستند نشده

COM007000

موضوع مستند نشده

UGC

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Casillas, J., (Jorge)

مستند نام اشخاص تاييد نشده

Martínez-López, Francisco J., (Francisco José)

تاريخ عمليات

20201206171916.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y