عنوان

Positioning for professionals :

0470877510

111919993X

1282653997

661265399X

9780470877517

9781119199939

9781282653993

9786612653995

0470587156

9780470587157

b770012

Positioning for professionals :

[Book]

how professional knowledge firms can differentiate their way to success /

Tim Williams.

Hoboken, N.J. :

Wiley,

©2010.

1 online resource (188 pages)

Wiley advisor

Includes bibliographical references (pages 173-178) and index.

Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success; Contents; Introduction; Chapter 1: Size Is Not a Strategy; Chapter 2: How and Why Brands Become Homogenized; Chapter 3: The Mature Company's Identity Crisis; Chapter 4: Expanding Your Business By Narrowing Your Focus; Chapter 5: Positioning as the Centerpiece of Business Strategy; Chapter 6: Building Brand Boundaries; Chapter 7: Validating Your Value Proposition; Chapter 8: Without Execution, There Is No Strategy; Chapter 9: Getting Paid for Creating Value.

0

"It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized. Why standing for everything is the same as standing for nothing. Why there's no such thing as full service. Deep and narrow as a strategic imperative. Why it's better to be a profit leader than a market leader. Differentiation and price premiums. How to map your brand on the matrix of relevance and differentiation. How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best. Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms."--

Safari Books Online

CL0500000077

Positioning for professionals.

9780470587157

Branding (Marketing)

Success in business.

Branding (Marketing)

BUSINESS & ECONOMICS-- Advertising & Promotion.

Success in business.

BUS-- 002000

Williams, Tim,1954-

20201206161919.0

pn

[Book]

Y