عنوان

International retail marketing :

0750657480

9780750657488

b748791

International retail marketing :

[Book]

a case study approach /

edited by Margaret Bruce, Christopher M. Moore, and Grete Birtwistle.

Burlington, MA :

Elsevier Butterworth-Heinemann,

2004.

xxvii, 250 pages :

illustrations ;

25 cm

Includes bibliographical references and index.

1. Retailing within an international context / Christopher M. Moore and John Fernie -- 2. Retail logistics / John Fernie -- 3. The anatomy of retail buying / Christopher M. Moore -- 4. Retail store design / Stephen Doyle -- 5. The scope of e-commerce in retail strategy / Ruth Marciniak and Margaret Bruce -- 6. The emergence of supply chain management as a critical success factor for retail organisations / Tony Hines -- 7. Young consumers : the influence of celebrity on clothing choices / Emma Bannister and Heva Nejad -- 8. Undressing the ethical issues in fashion : a consumer perspective / Deirdre Shaw and Dominique A.C. Tomolillo -- 9. A contemporary analysis of global luxury brands / Tim Jackson -- 10. International bank retailing : identifying cross-cultural differences in consumers' service-quality expectations / Anne Smith -- 11. Retail positioning and store image / Grete Birtwistle -- 12. Fashion retail trends in Hong Kong / Alice W.C. Chu and Kit-lun Yick.

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Adresses all of the major issues affecting international retailing, including logistics and supply chain management, service quality across international boundaries, e-tailing, design, ethical sourcing, luxury brands, young consumers and global trends.--Preface.

Export marketing, Case studies.

International trade, Case studies.

Retail trade, Case studies.

Commerce de détail, Cas, Études de.

Commerce international, Cas, Études de.

Marketing international, Cas, Études de.

Export marketing.

International trade.

Retail trade.

Birtwistle, Grete.

Bruce, Margaret.

Moore, Christopher,1937-

20201204084731.0

[Book]

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