عنوان

Tourism :

0750622725

9780750622721

b742270

Tourism :

[Book]

how effective management makes the difference /

Roger Doswell.

Boston :

Butterworth-Heinemann,

1997.

x, 319 pages :

illustrations ;

24 cm

Includes bibliographical references (pages 308-312) and index.

pt. 1. The Background to Tourism Management. 1. Tourism -- definitions, concepts and policies. 2. Tourism demand. 3. The tourism product. 4. The travel trade. 5. Government tourism administration -- pt. 2. Tourism's Impacts and Other Management Criteria. 6. Tourism and the economy. 7. Tourism and the environment. 8. Sociocultural effects. 9. Development issues. 10. Planning and management -- pt. 3. Planning and Management Strategies. 11. Managing the GTA, regulation and research. 12. Managing marketing. 13. Managing product development. 14. Managing human resources development. 15. Managing public awareness programmes.

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This is an up-to-date, practical text explaining effective management within the context of current trends in tourism. It incorporates extensive coverage of the characteristics of tourism, making it ideally suited for those studying tourism, travel and business studies. Individual managers and policy decision makers will also find that this book addresses vital management issues. These include the relationship of the public and private administration and management sectors. Tourism: How effective management makes the difference is an essential guide showing which areas of tourism need management, the influences on the management process and how to manage in a practical setting. Definitions of sound and successful tourism management are explained by the monitoring of performance and results.

Tourism-- Management.

Management.

Toerisme.

Tourism-- Management.

Tourism-- Management.

Doswell, Roger.

20201204025934.0

[Book]

Y