عنوان

Marketing :

0132744031

0273767186

9780132744034

9780273767183

Marketing :

[Book]

an introduction /

Gary Armstrong, Philip Kotler.

11th ed.

Boston :

Prentice Hall,

©2013.

1 volume (various pagings) :

color illustrations ;

28 cm

Includes bibliographical references (pages R1-R23) and index.

Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- Developing new products and managing the product life-cycle -- Pricing : understanding and capturing customer value -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- The global marketplace -- Sustainable marketing : social responsibility and ethics.

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Marketing.

Marketing

Marketing, 0 Gesamtdarstellung.

Marketing.

Armstrong, Gary, (Gary M.)

Kotler, Philip.

20200822085453.0

[Book]

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