عنوان

Political communications :

0230286305

9780230286306

b547524

Political communications :

[Book]

the general election campaign of 2005

edited by Dominic Wring [and others].

Houndmills, Basingstoke, Hampshire ; New York

Palgrave Macmillan

2007

(xvi, 288 pages) : illustrations

Political communications

Introduction : General election campaign communication in perspective / Dominic Wring --;Labour's political strategy / Philip Gould --;Conservative party strategy / Gavin Barwell --;Liberal democrat strategy : a new high watermark for the liberal democrats / Chris Rennard --;The Labour campaign / Greg Cook --;The conservative campaign / David Canzini --;The Charles Kennedy Campaign / Jackie Rowley --;Political communication : party advertising in the general election / Jennifer van Heerde --;Constituency campaigning in 2005 : ever more centralization? / Justin Fisher [and others] --;The Internet and the UK general election / John Downey and Scott Davidson --;The public and the polls / Roger Mortimore and Simon Atkinson --;Poll methodology, weighting and adjustment systems / Andrew Cooper --;Internet versus conventional polls in the general election / Peter Kellner --;Challenges facing the pollsters next time / Nick Sparrow --;Looking through the other end of the microscope : how the public experienced the general election campaign / Robert Worcester, Roger Mortimore and Paul Baines --;Viewer and voters : attitudes to television coverage of the general election / Vanessa Hyland --;Hearts or minds? Leader evaluations by men and women in the general election / Kristi Winters and Rosie Campbell --;Reconnecting with the viewers : Sky news' election coverage / Adam Boulton --;Politics as an appearance and reality show : the hermeneutics of suspicion / Michael Billig --;The 'Take a break' campaign? National print media reporting of the election / David Deacon, Dominic Wring and Peter Golding --;Amateurs or adversaries? Local journalists' coverage of the UK non-general election / Bob Franklin and Stephen Cushion --;2005 : themes and future questions? / Jane Green.

This offers a unique insight into the 2005 British General Election from the perspectives of those responsible for organizing, reporting, and understanding the campaign. It contains definitive accounts of what happened from those most intimately involved in preparing the main party strategies as well as leading academic, media and polling experts.

Communication in politics -- Great Britain.

Elections -- Great Britain.

Great Britain. -- Parliament -- Elections, 2005.

edited by Dominic Wring [and others].

Dominic Wring

[Book]

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