عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9783642125409
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
11
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
A Concise Guide to Market Researc
General Material Designation
[Book]
Other Title Information
:The Process, Data, and Methods Using IBM SPSS Statistics
First Statement of Responsibility
/ [electronic resource]
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
: Springer
Date of Publication, Distribution, etc.
, Feb. 2011.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xx, 307 p.
Other Physical Details
:, ill, 23.500 015.500 cm.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Printed
CONTENTS NOTE
Text of Note
AnnotationThis accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. An explanation is provided of the theoretical choices a market researcher has to make with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a discussion of what the outputs mean and how they should be interpreted from a market research perspective. Each chapter concludes with a case study that illustrates the process based on real-world data. A comprehensive web appendix includes additional analysis techniques, datasets, video files and case studies. Several mobile tags in the text allow readers to quickly browse related web content using a mobile device.
SERIES
Title
: SpringerLink ebooks - Business and Economics (2011)
TOPICAL NAME USED AS SUBJECT
Electronic books
Marketing Research
Factor Analysis
Regression Analysis
Business & Economics, Marketing, Research
Mathematics, Probability & Statistics, General
Mathematics, Probability & Statistics, Regression Analysis
DEWEY DECIMAL CLASSIFICATION
Number
658
.
83015195
PERSONAL NAME - PRIMARY RESPONSIBILITY
Sarstedt, MarkoAuthor.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Mooi, ErikAuthor
ORIGINATING SOURCE
Country
Iran
Agency
دانشگاه تهران پردیس البرز
ELECTRONIC LOCATION AND ACCESS
Access number
9783642125409.pdf
Date and Hour of Consultation and Access
9783642125409.pdf
old catalog
Printed
BL
1
a
Y
