عنوان
پدید آورنده
موضوع
رده
HF5548.33 .C54 2019
HF5548
.
33
.
C54
2019
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3030004430
(Number (ISBN
9783030004439
Erroneous ISBN
3030004422
Erroneous ISBN
9783030004422
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
New patterns of power and profit :
General Material Designation
[Book]
Other Title Information
a strategist's guide to competitive advantage in the age of digital transformation /
First Statement of Responsibility
Eric K. Clemons.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Cham, Switzerland :
Name of Publisher, Distributor, etc.
Palgrave Macmillan,
Date of Publication, Distribution, etc.
[2019]
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
1. Introduction -- 2. Information Changes Everything: It's Not What You Know, It's What You Know Before Everyone Else -- 3. The Power of Framing: If You Can't Answer the Question, Turn it into a Question You Can Answer -- 4. Resonance Marketing in the Age of the Truly Informed Consumer: Creating Profits through Differentiation and Delight -- 5. Online Brand Ambassadors and Online Brand Assassins: Master The New Role of the Chief Perception Officer -- 6. Resources, Platforms, and Sustainable Competitive Advantage: How to Win and Keep on Winning -- 7. Understanding The Power of Third Party Payer Businesses and Online Gateways -- 8. The Continuing Power of Third Party Payer Businesses -- 9. Power and the Potential for the Abuse of Power in Online Gateway Systems: An Analysis of Google -- 10. Scenario Analysis and Managing Strategic Ambiguity: How to Remember Future Events, before They Actually Occur -- 11. Examining the Wide Range of Business Models Currently in Use in Online Businesses: How to Understand A New Business Using Existing Frameworks -- 12. Conclusions: So What is Digital Transformation of the Firm and is it a Big Deal?
0
SUMMARY OR ABSTRACT
Text of Note
How did Capital One and Uber implement nearly identical business models, focusing on customers that are most profitable to serve? Why are Google and Amazon so valuable to us? Why are Google, Apple, Microsoft, and Amazon so difficult for competitors to displace? And why can Google charge almost anything it wants for keywords, since no form of competition will force prices down? The information-based business models of these companies, and many more, are exploiting the patterns described in this book.
OTHER EDITION IN ANOTHER MEDIUM
Title
New patterns of power and profit.
International Standard Book Number
9783030004422
TOPICAL NAME USED AS SUBJECT
Business-- Computer network resources.
Business enterprises-- Computer networks.
Electronic commerce.
Electronic data interchange.
BUSINESS & ECONOMICS-- Industrial Management.
BUSINESS & ECONOMICS-- Management Science.
BUSINESS & ECONOMICS-- Management.
BUSINESS & ECONOMICS-- Organizational Behavior.
Business-- Computer network resources.
Business enterprises-- Computer networks.
Electronic commerce.
Electronic data interchange.
(SUBJECT CATEGORY (Provisional
BUS-- 041000
BUS-- 042000
BUS-- 082000
BUS-- 085000
DEWEY DECIMAL CLASSIFICATION
Number
658/
.
05
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5548
.
33
Book number
.
C54
2019
PERSONAL NAME - PRIMARY RESPONSIBILITY
Clemons, Eric K.
ORIGINATING SOURCE
Date of Transaction
20200823071801.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
