عنوان

Effective internal communication /

(Number (ISBN

0749439483

Number

b526207

Title Proper

Effective internal communication /

General Material Designation

[Book]

First Statement of Responsibility

Lyn Smith with Pamela Mounter

Place of Publication, Distribution, etc.

Sterling, VA :

Name of Publisher, Distributor, etc.

Kogan Page [in association with] Chartered Institute of Public Relations,

Date of Publication, Distribution, etc.

2005

Specific Material Designation and Extent of Item

xiv, 226 p. :

Other Physical Details

ill. ;

Dimensions

24 cm

Series Title

PR in practice series

Text of Note

Includes bibliographical references (p. 216-218) and index

Text of Note

Setting the scene -- What is internal communication? -- What does it take to be an internal communicator? -- Your audience : who are they? -- Theories into practice -- Managing internal communication in-house -- Outsourcing the internal communication function -- How the legal framework fits in -- The channels, vehicles and activities -- Who uses which media for what -- The receiving end -- Communicating with special groups -- The globally dispersed workforce -- Getting it right : practical application -- How to do it : setting about communication -- We can all talk can't we? : face to face -- The creative aspects : writing, editing and designing it yourself -- Publishing the printed word : the logistical aspects -- Broadcast : do it yourself or call in the experts? -- Managing change -- Signposting the ether -- How to measure success -- How to make it happen : gone shopping! -- Internal communication : the future

0

Communication in management

Public relations

Number

Edition

Class number

Book number

Smith, Lyn

Mounter, Pamela

Date of Transaction

20051003021403.0

Electronic name

[Book]

Y