@BOOK{ Book!D - 90358394, AUTHOR = " edited by Albrecht Rothacher.", TITLE = "Corporate cultures and global brands /", LIBRARY= "کتابخانه مطالعات اسلامی به زبان‌های اروپایی", SUBJECT = "Brand name products-- Management, Congresses.,Branding (Marketing), Congresses.,Competition, International, Congresses.,Corporate culture, Congresses.,Corporate image, Congresses.,Concurrence internationale, Congrès.,Culture d'entreprise, Congrès.,Produits de marque-- Commercialisation, Congrès.,Produits de marque-- Gestion, Congrès.,Brand name products-- Management.,Branding (Marketing),BUSINESS & ECONOMICS-- Advertising & Promotion.,Competition, International.,Corporate culture.,Corporate identity.,Corporate image.,Internationale ondernemingen.,Merken.,Organisatiecultuur.", URL = "/book/90358394/Corporate-cultures-and-global-brands/"}