@BOOK{ Book!D - 90161980,
AUTHOR = " Christian Scheier; Dirk Held.",
TITLE = "Wie Werbung wirkt :",
LIBRARY= "کتابخانه مطالعات اسلامی به زبان‌های اروپایی",
SUBJECT = "Advertising -- Psychological aspects.,Marketing -- Psychological aspects.,Motivation research (Marketing)",
URL = "/book/90161980/Wie-Werbung-wirkt/"}