@BOOK{ Book!D - 77750013,
AUTHOR = "edited by Linda F. Alwitt and Andrew A. Mitchell",
TITLE = "Psychological processes and advertising effects: theory, research, and applications",
LIBRARY= "کتابخانه مرکزی و مرکز اطلاع رسانی دانشگاه فردوسی مشهد",
SUBJECT = "Psychological aspects - Addresses, essays, lectures ، Advertising",
URL = "/book/77750013/Psychological-processes-and-advertising-effects-t/"}