@BOOK{ Book!D - 72151745,
AUTHOR = "Maklan, Stan",
TITLE = "Competing on value: bridging the gap between brand and customer value",
LIBRARY= "كتابخانه مركزی دانشگاه صنعتی شریف",
SUBJECT = "، Brand name products-- Management,، Brand name products-- Marketing-- Management,، Customer relations,، Industrial management",
URL = "/book/72151745/Competing-on-value-bridging-the-gap-between-brand/"}