@BOOK{ Book!D - 68366602,
AUTHOR = "David W. Cravens and Charles W. Lamb, Jr and m.j neely",
TITLE = "Strategic marketing cases and applications",
LIBRARY= "كتابخانه مركزی و مركز اطلاع رسانی دانشگاه شاهد",
SUBJECT = "Marketing- Case studies",
URL = "/book/68366602/Strategic-marketing-cases-and-applications/"}