@BOOK{ Book!D - 103967006,
AUTHOR = "Koschnick, Wolfgang J",
TITLE = "Dictionary of marketing",
LIBRARY= "کتابخانه مرکزی و مرکز اسناد دانشگاه اصفهان",
SUBJECT = "Marketing- Dictionaries",
URL = "/book/103967006/Dictionary-of-marketing/"}