TY - BOOK A1 - Belch, George E. (George Edward) TI - Advertising and promotion : an integrated marketing communications perspective PB - کتابخانه مرکزی و مرکز اسناد دانشگاه اصفهان SN - 103938673 UR /book/103938673/Advertising-and-promotion-an-integrated-marketin/ ER -