@BOOK{ Book!D - 103402040,
AUTHOR = "/ A. Ivanovic, P. H. Collin",
TITLE = "Dictionary of marketing",
LIBRARY= "كتابخانه مركزی و مركز اسناد دانشگاه شهيد چمران",
SUBJECT = "Marketing- Dictionaries",
URL = "/book/103402040/Dictionary-of-marketing/"}