@BOOK{ Book!D - 100911361,
AUTHOR = "/ Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre",
TITLE = "Brand management",
LIBRARY= "کتابخانه تخصصی کارآفرینی (دانشگاه تهران)",
SUBJECT = "Brand name products -- Management,Branding (Marketing)",
URL = "/book/100911361/Brand-management/"}