@BOOK{ Book!D - 100606297, AUTHOR = "/ Graeme Martin and Susan Hetrick", TITLE = "Corporate reputations, branding, and managing", LIBRARY= "کتابخانه دانشکدگان فارابی (دانشگاه تهران)", SUBJECT = "Personnel management,Corporate image,Branding (Marketing),Strategic planning", URL = "/book/100606297/Corporate-reputations-branding-and-managing/"}