@BOOK{ Book!D - 100536764,
AUTHOR = "/ Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel D. Bradley",
TITLE = "Advertising and public relations research",
LIBRARY= "کتابخانه دانشکدگان مدیریت (دانشگاه تهران)",
SUBJECT = "Advertising--Research,Public relations--Research",
URL = "/book/100536764/Advertising-and-public-relations-research/"}