@BOOK{ Book!D - 100535615,
AUTHOR = "/ A. Ivanovic, P.H. Collin",
TITLE = "Dictionary of marketin",
LIBRARY= "کتابخانه و مدیریت دانش  دانشکدگان مدیریت (دانشگاه تهران)",
SUBJECT = "Marketing, Dictionaries",
URL = "/book/100535615/Dictionary-of-marketin/"}