@BOOK{ Book!D - 100534594,
AUTHOR = "/ Alvin C. Burns, Ronald F. Bush",
TITLE = "Basic marketing research",
LIBRARY= "کتابخانه و مدیریت دانش  دانشکدگان مدیریت (دانشگاه تهران)",
SUBJECT = "Marketing research,Microsoft Excel (Computer file)",
URL = "/book/100534594/Basic-marketing-research/"}