@BOOK{ Book!D - 100533739,
AUTHOR = "/ David W.Cravens,Charles W.Lamb,Victoria L.Crittenden",
TITLE = "Strategic marketing management cases",
LIBRARY= "کتابخانه دانشکدگان مدیریت (دانشگاه تهران)",
SUBJECT = "Marketing-Case studies",
URL = "/book/100533739/Strategic-marketing-management-cases/"}