@BOOK{ Book!D - 100533714,
AUTHOR = "/ A.Ivanovic",
TITLE = "Dictionary of marketing",
LIBRARY= "کتابخانه و مدیریت دانش  دانشکدگان مدیریت (دانشگاه تهران)",
SUBJECT = "Marketing-Dictionaries",
URL = "/book/100533714/Dictionary-of-marketing/"}