@BOOK{ Book!D - 100533378,
AUTHOR = "/ Joe Marconi",
TITLE = "Reputation marketing",
LIBRARY= "کتابخانه دانشکدگان مدیریت (دانشگاه تهران)",
SUBJECT = "Corporate image.,Corporations-Public relations.,Brand name products-Marketing",
URL = "/book/100533378/Reputation-marketing/"}