@BOOK{ Book!D - 100527187,
AUTHOR = "/ Daniel J Mccarthy & Robert J Minichiello and Joseph R Curran",
TITLE = "Business Policy and Strategy ;Concepts and Readings",
LIBRARY= "کتابخانه و مدیریت دانش  دانشکدگان مدیریت (دانشگاه تهران)",
SUBJECT = "Corporate Planning",
URL = "/book/100527187/Business-Policy-and-Strategy-Concepts-and-Reading/"}