Includes bibliographical references (p. 557-560) and index.
CONTENTS NOTE
Text of Note
Measuring success. Why understanding your web traffic is important to your business ; Available methodologies and their accuracy ; Google analytics features, benefits, and limitations --Using Google analytics reports. Using the Google analytics interface ; Reports explained --Implementing Google analytics. Getting started: initial setup ; Advanced implementation ; Best-practices configuration guide ; Google analytics customizations -- Using visitor data to drive website improvement. Focusing on key performance indicators ; Real-world tasks ; Integrating Google analytics with third-party applications.
0
SUMMARY OR ABSTRACT
Text of Note
Learn to harness the full power of Google Analytics. Clifton shows you analytics that are advanced enough to give you all the crucial decision-making insights, yet simple enough to digest and quickly implement in a clever way.