عنوان

The marketing of sport

Qualification

(pbk.)

Erroneous ISBN

027368826X

Country Code

IR

Number

6861

.Language of Text, Soundtrack etc

انگلیسی

Country of publication

IR

Title Proper

The marketing of sport

General Material Designation

[Book]

First Statement of Responsibility

/ edited by John Beech and Simon Chadwick

Place of Publication, Distribution, etc.

Harlow, England ;New York

Name of Publisher, Distributor, etc.

: Prentice Hall/Financial Times,

Date of Publication, Distribution, etc.

, 2007.

Specific Material Designation and Extent of Item

xxxv, 555 p.

Other Physical Details

: ill.

Dimensions

; 25 cm.

Text of Note

Language: انگلیسی

Text of Note

Print

Text of Note

Includes Web resources.

Text of Note

Includes bibliographical references and index.

Text of Note

Introduction : the marketing of sport / Simon Chadwick and John Beech -- Marketing in for-profit and not-for-profit sport organisations / Paul Turner -- Alternative paradigms and sport marketing / Susan Bridgewater -- Understanding the sport marketing environment / Paul Kitchin -- Sport and consumer buying behaviour / Linda Trenberth and Ron Garland -- Sport organisation buying behaviour / Ann Bourke -- Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott -- Sport market research and marketing information systems / Linda Trenberth and Ron Garland -- Managing sport products and services / David Harness and Tina Harness -- Developing and extending sports brands / Artemisia Apostolopoulou and James M. Gladden -- The sport integrated marketing communications mix / Maria Hopwood -- Direct, database and online marketing in sport / Paul Turner -- Sponsorship, endorsements, and naming rights / Michel Desbordes and Gary Tribou -- Sports public relations / Maria Hopwood -- Pricing sports and sports pricing strategies / Rudi Meir and Dave Arthur -- Distribution channels and sports logistics / Leigh Sparks -- Sports goods retailing / Leigh Sparks -- Strategic sport marketing / Dave Arthur -- Achieving competitive advantage and leading strategic change in sport organisations / Ann Bourke -- International sports marketing and globalisation / Susan Bridgewater -- Organisation, implementation, management and control of marketing in sport / Dave Arthur -- Managing service quality and innovation in sport / Gary Tribou and Michel Desbordes -- The future of sport marketing / Simon Chadwick -- The marketing of sport : a practitioner perspective / Nick Wake.

Sports--Marketing

Class number

Book number

Beech, John G., 1947

Chadwick, Simon, 1964

Country

Iran

Agency

University of Tehran. Library of Farabi Campus

Call Number

GV 716 .M364 2007

old catalog

p

BL

1

a

Y